MEDIA CONSORTIUM CORPORATION
More than Just A Media Agency
We are MCC
Established in 2007, Media Consortium Corporation (MCC) is the media arm of People ‘n Rich Holdings, an integrated marketing communication agency founded in 1988.
INTEGRATED MEDIA PLANNING & BUYING
DIGITAL PLANNING & BUYING
CONTENT CREATION & SEEDING
Since we were founded in 2007, we have established ourselves as one of the Top Local Media Agencies with billings over RM80 million. Our ambition is to be our client's most trusted media partner, with the agility and drive of a local set-up and the expertise and discipline of an international network.
WE ARE PART OF PEOPLE 'N RICH HOLDINGS
We are part of a larger group of communication companies. As an affiliated partner of Hakuhodo, Japan's 2nd largest agency we have access to a global network of 67 offices around the world.
LOCALIZED SERVICE, INTERNATIONAL EXPERIENCE
Agile and lean team with experience of working in various international media networks
Driven to create customised media communication solutions
Live to work fast (reasonably so) and on time, cutting away the bureaucratic red tape entrenched with big network agencies
BUYING CLOUT THAT CARRIES WEIGHT
Right ROI. Value Added
Strong relationship with all major media partners in town (we have been in business since 1988)
RM80 million media business that gives our clients a strong media investment advantage
Customize negotiation based on client's needs to deliver value that matters
CONSUMER INSIGHT AS CORE
Painstakingly look at the customer in different perspectives
Leverage on both the art and science : research data and intuition through observation and experience
WE ARE BEYOND JUST MEDIA BUYING
Holistic. Results Driven
Integrated service and solution principle that sets up apart
Passionate about creating result oriented ideas that transcend across any media platform imaginable
And have fun doing so with our partners
Brands We Have Enriched
MANHATTAN FISH MARKET
Solely digital focus as we want to target foodies who are always on the look out for new options
Digital has been the first place to go to for new information on food
Disruptive executions via Site Takeover and Mobile First View to garner immediate attention
Standard banners were used as sustenance to maintain momentum and continuously drive traffic
Time targeting strategy to prompt immediate response (targeting 11am to 1pm - directing preference to MFM pre lunch period)
There was a high surge in lunch traffic during campaign period
High engagement rate whereby website traffic increased by an average of 20,000 monthly for 4 months
B INFINITE LOYALTY CARD
Combination of driving installs and awareness strategy were deployed
Focus on mobile advertising to drive installs with desktop as support to increase awareness
Multiple platforms were used such as Google Display Network (Awareness), Google Universal Apps (Installs), Facebook (Installs), Mobile Affiliate Networks (Installs)
Two sets of creatives were deployed and optimised to deliver the best results.
Overachieved installs by 35% due to efficient optimization
Cost per Installs was lower than projected
Achieved number 1 spot in apps ranking (Google Play) during campaign period. Drove higher organic installs
MEET THE TEAM
CHEAH YEW FAI
20+ years experience with international media agencies, ie OMD, MEC, Zenith and Carat.
Worked on a diverse range of categories, including HSBC, AirAsia, Nivea, Citibank, Yeo’s, Toyota, Mercedes Benz, Chevron, Michelin, Massimo.
Passionate in developing deep consumer understanding and strategic media solutions.
General Manager - Trading
20 years+ of media experience in international agencies ie Mindshare & Starcom.
Buying background with widespread of experiences in local and international media.
Ample years of experience in handling clients from various industries, e.g. RHB, MAS, Digi, Honda, Naza Kia, KBU, Sime Darby Properties, Petronas, Italian Baker, Cotra Marketing, Hitachi, etc
Group Media Director
20+ years of media experience spanning from local through to international agency exposure.
Years of experience handling local clients such as Parkson, Hitachi, ACF, Suzuki and Silverstone, Digi and TM.
Regional client list includes DHL, Singapore Airlines, Caltex, LVMH, Loreal, LG Electronics, Daimler Chrysler & Kao.