Media Consortium Corporation Sdn. Bhd. ©2017 a subsidiary of People 'n Rich Holdings.

WELCOME
TO
MEDIA CONSORTIUM CORPORATION
(MCC)

More than Just A Media Agency

 
Meeting

OUR
STORY

We are MCC

Established in 2007, Media Consortium Corporation (MCC) is the media arm of People ‘n Rich Holdings, an integrated marketing communication agency founded in 1988.


 

OUR SERVICES

INTEGRATED MEDIA PLANNING & BUYING

DIGITAL PLANNING & BUYING

CONTENT CREATION & SEEDING

OUT-OF-HOME SPECIALISATION

CONSUMER SEGMENTATION

 

WHY MCC?

Since we were founded in 2007, we have established ourselves as one of the Top Local Media Agencies with billings over RM80 million. Our ambition is to be our client's most trusted media partner, with the agility and drive of a local set-up and the expertise and discipline of an international network.

 

WE ARE PART OF PEOPLE 'N RICH HOLDINGS

We are part of a larger group of communication companies. As an affiliated partner of Hakuhodo, Japan's 2nd largest agency we have access to a global network of 67 offices around the world.

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Full Service Agency

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Exhibition and Roadshow Specialists

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OOH Brand Architects

 

LOCALIZED SERVICE, INTERNATIONAL EXPERIENCE

Committed, Collaborative

  • Agile and lean team with experience of working in various international media networks 

  • Driven to create customised media communication solutions

  • Live to work fast (reasonably so) and on time, cutting away the bureaucratic red tape entrenched with big network agencies

Modern Office
Business Handshake

BUYING CLOUT THAT CARRIES WEIGHT

Right ROI. Value Added

  • Strong relationship with all major media partners in town (we have been in business since 1988)

  • RM80 million media business that gives our clients a strong media investment advantage

  • Customize negotiation based on client's needs to deliver value that matters

CONSUMER INSIGHT AS CORE

Insight Driven

  • Painstakingly look at the customer in different perspectives

  • Leverage on both the art and science : research data and intuition through observation and experience

Globalization concept
doing work together

WE ARE BEYOND JUST MEDIA BUYING

Holistic. Results Driven

  • Integrated service and solution principle that sets up apart

  • Passionate about creating result oriented ideas that transcend across any media platform imaginable

  • And have fun doing so with our partners

 

Brands We Have Enriched

CLIENT SPOTLIGHT

 

OUR WORK

Explore Projects

 

MANHATTAN FISH MARKET

STRATEGY

  • Solely digital focus as we want to target foodies who are always on the look out for new options

  • Digital has been the first place to go to for new information on food

EXECUTION

  • Disruptive executions via Site Takeover and Mobile First View to garner immediate attention

  • Standard banners were used as sustenance to maintain momentum and continuously drive traffic

  • Time targeting strategy to prompt immediate response (targeting 11am to 1pm - directing preference to MFM pre lunch period)

RESULTS


  • There was a high surge in lunch traffic during campaign period

  • High engagement rate whereby website traffic increased by an average of 20,000 monthly for 4 months

B INFINITE LOYALTY CARD

STRATEGY

  • Combination of driving installs and awareness strategy were deployed

  • Focus on mobile advertising to drive installs with desktop as support to increase awareness

EXECUTION

  • Multiple platforms were used such as Google Display Network (Awareness), Google Universal Apps (Installs), Facebook (Installs), Mobile Affiliate Networks (Installs)

  • Two sets of creatives were deployed and optimised to deliver the best results.

RESULTS

  • Overachieved installs by 35% due to efficient optimization

  • Cost per Installs was lower than projected

  • Achieved number 1 spot in apps ranking (Google Play) during campaign period. Drove higher organic installs

VITAGEN

MASSIMO

 

MEET THE TEAM

CHEAH YEW FAI

CEO

  • 20+ years experience with international media agencies, ie OMD, MEC, Zenith and Carat.

  • Worked on a diverse range of categories, including HSBC, AirAsia, Nivea, Citibank, Yeo’s, Toyota, Mercedes Benz, Chevron, Michelin, Massimo.

  •  Passionate in developing deep consumer understanding and strategic media solutions.

CANDICE NYI

General Manager - Trading

  • 20 years+ of media experience in international agencies ie Mindshare & Starcom.

  • Buying background with widespread of experiences in local and international media.

  • Ample years of experience in handling clients from various industries, e.g. RHB, MAS, Digi, Honda, Naza Kia, KBU, Sime Darby Properties, Petronas, Italian Baker, Cotra Marketing, Hitachi, etc

 

LYNDA LEE

Group Media Director

  • 20+ years of media experience spanning from local through to international agency exposure.

  • Years of experience handling local clients such as Parkson, Hitachi, ACF, Suzuki and Silverstone, Digi and TM.

  • Regional client list includes DHL, Singapore Airlines, Caltex,  LVMH, Loreal,  LG Electronics,  Daimler Chrysler & Kao.  

 

 

CONNECT WITH US

Address:

10-1,1st Floor

Medan Setia 2, Bukit Damansara 

50490

Kuala Lumpur

 Malaysia

Email:

Phone:

+60320950668